Simon Kahn’s Post [Video]

The past few months have stress-tested our ability to move quickly, adapt, and innovate. It’s been inspiring to see how the industry has experimented with new forms of engagement. Ford Motor Company is a prime example of this. The automaker turned the challenge of the lockdown on its head by piloting AdLingo, a new product from Google's Area120 incubator, that allows customers to have personalized conversations...within an ad unit! At a cost similar to a regular display campaign, the single ad was able to lift both brand favorability and purchase intent. It’s a great example of how creativity can thrive in constraint and of advertising innovation grounded in providing users relevant, valuable experiences. Great work team! https://goo.gle/3lkNWbl Yukontorn (Vickie) Wisadkosin, Robert Pike, Chumpol (Oat) Khongsakul, Malorie Stroud, Adam Click, Amy Marentic, Julie Eddleman, Vic Fatnani, Catherine Lewi, Tina Prestino, Stephanie Lyras Koran, Pim Dubbeldam, Pablo Alvarez, Jackie Wang, Phumipat Chatkeaw, Irin Khandhajavana, Sirada Boonkongchuen, Roberta P. #Innovation #Leadership #AdLingo #Google #Ford