I’ve spent a lot more time online this year, from watching (too much) Netflix to buying everything from my lunch to my office chair online. The e-Conomy Southeast Asia 2020 report shows I’m not alone. The pandemic accelerated a digital migration that we had already begun to see 5 years ago. COVID acted as a forcing mechanism for people to try digital services and the majority intend to sustain the behaviors they picked up during this period. Over a third of 2020’s online commerce was generated by new shoppers and 8 out of 10 intend to continue buying online going forward. E-commerce grew 63% this year, reaching $62 billion and is projected to hit $172 billion by 2025. Today’s Singles’ Day shopping event will likely underscore this shift–it’s already the world’s largest shopping event and is expected to set new records this year. It’s clear that e-commerce is here to stay and the earlier brands integrate digital into their strategy, the better prepared they will be to recover and set themselves apart in the long run. More insights in the report: http://goo.gle/economysea #eConomySEA2020 #SoutheastAsia #Internet #economy
Husband, Father of 3, Founder of iClick Media, Keynote Speaker, People's Association Trainer, Hobbyist Photographer
3yBrands who are not on the e platforms ought to really spend time thinking how they can get these business