Data tools for news organizations
We’ve created free news industry tools to help you make data-driven business and editorial decisions.
Optimize your reader engagement funnel
News Consumer Insights
Identify reader funnel optimization opportunities to increase profitability and build deeper relationships with your readers. News Consumer Insights provides key insights and actionable recommendations based on your Google Analytics data to help grow Reader Engagement and Reader Revenue.
Optimize your reader engagement funnel
News Consumer Insights Demo Site
Visualize our actionable recommendations throughout our NCI Demo Site to optimize reader engagement and reader revenue for both your desktop and mobile sites.
Optimize your data collection
News Tagging Guide
Identify what reader behaviors you should be measuring in Google Analytics and easily generate tags for your site to collect better data and unlock new insights.
Optimize your content in realtime
Realtime Content Insights
Identify in realtime which articles and videos are the most popular with your readers and what broader topics are trending in your region. Realtime Content Insights enables engaging data visualization for your newsroom and is available for publishers using all versions of Google Analytics.
Optimize your content performance
Realtime Content Insights Chrome Extension
Make the most of Realtime's Content Insight's key features as you browse your website articles thanks to our RCI Google Chrome Extension
Optimize your content strategy with data-driven recommendations
Editorial Insights Tool
Identify content insights across key audience segments using Google Analytics 360 and Big Query. Understand which content is driving performance based on Recency, Frequency and Visits of users, and engage and grow your reader base over time.
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How Wirtualna Polska uses AI to tackle toxic content on their platform
La Nación
Le Monde
The News Lens
South China Morning Post
Building Deeper Audience Relationships
Haaretz Explorations – a news platform for families
Bayanat Majarra
'Vérifions' (Let's Verify)
25FTW (25 for the win!)
Quote This Woman+: WE HELP NEWSROOMS EFFICIENTLY ACCESS DIVERSE & MARGINALIZED EXPERT SOURCES
Audience acquisition and engagement through development of hyperlocal content across multiple digital channels
Mata : the voice of women
WANANCHI Reporting offers a technology-driven platform to marginalized members of the public to allow them contribute to the news ecosystem
HumAngle Membership (stylized HumAngle+)
Micro-Payments paywall for Okaz.com.sa website
Establishing a subscription and notification system for an ad-free and/or personalized reader experience
KONOHA - All-in-one subscription management system
Jourlance
ynet Young (temporary)
COM+ : The Multi-Screen OTT Platform for Curated News in Turkey
Incorporating Audience Voice into the News through Innovative AI Enabled Publishing Platform
A Bridge Across the Abraham Accords: creating a shared news-centered interaction platform for Emirati and Israeli readers
Taiwanese Magazine increases membership acquisition
How EBRA made customer experience its top priority
South China Morning Post’s data-driven approach boosts user engagement
German publisher diversifies revenue with audience engagement
Kannada daily newspaper sees an increase in its digital ad revenue
New Zealand business publication increases paid subscribers
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Push Notifications Drive More Views to Content
Google Identity Services (GIS) integration leads to accelerated acquisition of first-party data
Argentine publisher unifies data across sites
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IE Online’s Path to Subscription Excellence
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Regional Digital News Media: How Google’s Offerwall helped drive 20% increase in revenue for Sakal Media Group
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Centralizing data for actionable insights