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Topics API Tester List

Ecosystem Use of Topics API

The purpose of this page is to consolidate information which is currently distributed across various GitHub issues, company blogs, social posts, etc. The usefulness of this page depends on testers sharing information and updates.

Disclaimers

  • Not a complete list. Participants are strongly encouraged to share their activities and insights publicly for the benefit of the broader community, but sharing is voluntary and therefore this page is not expected to reflect all activity.

  • Not evaluative. The purpose of this page is to consolidate links to information published by Privacy Sandbox participants. Editors will review submissions for relevance and to ensure general conformance to the guidelines above, but are not evaluating or endorsing the information provided.

  • Editors will regularly review and approve submissions that meet the guidelines below. If you believe that an error has been submitted, please create an issue in the Topics API repository with the words ‘[Tester List’] in the subject and the Editors will respond in short order.

Guidelines

  • Enter information on behalf of your own organization.

  • Do not share test results or other detailed information inline; instead link to GitHub issues or other public pages for elaboration and discussion.

  • Table fields:

    • Company/Party: The organization directly conducting tests or analysis.
    • Role in Testing: Organization’s role with respect to testing the Topics API. For example, SSP, DSP, Publisher, Advertiser, etc.
    • Est. Testing Timeframe: Expected start and duration of tests, if known.
    • [Optional] Link to Testing Plan and/or Learnings: Link to GitHub issues, blog posts or other public information. This could include plans for upcoming tests, or insights and summaries from completed tests.
    • [Optional] How to Contact You: For example, a website form or reply on a GitHub issue.

How to submit

  1. On the Topics GitHub page, navigate to the document in the main table called ‘topics-tester-list.md’ (If you can read this sentence then you have already completed this step!)

  2. Click the ‘pencil’ icon on the right side to edit the appropriate table and add your information

    1. Use the | to make sure that the information that you provide correctly shows up in each cell
    2. After you select ‘Propose changes’ an editor will review and publish your updates in the coming days.
  3. You can find additional details here for editing tables in GitHub.

Table - Direct Integrations

Company / Party Role in testing Est. Testing Timeframe Link to testing plan and/or learnings How to contact you
CafeMedia Advertising service duration of Origin Trial coming soon dmarti@cafemedia.com
SMN DSP February 1st 2024 - April 30th 2024 privacy-sandbox-testing@so-netmedia.jp
Criteo DSP Started in 2022, long term commitment privacy-sandbox-testing@criteo.com
Criteo SSP From December 2023 to 2024 privacy-sandbox-testing@criteo.com
Teads DSP March 15th 2024 - May 15th 2024 privacysandbox@teads.com
Teads SSP March 15th 2024 - May 15th 2024 privacysandbox@teads.com
Retargetly Ad Tech privacy-sandbox-testing@retargetly.com
UOL ADTECH Serv de Pubicidade l-dev-techops@uolinc.com
Tail by TOTVS CDP tail-integracoes@totvs.com.br
CyberAgent(Dynalyst) DSP March 15th 2024 - June 15th 2024 privacysandbox@cyberagent.co.jp
Google Ad Manager + AdSense (including with Authorized Buyers) SSP Testing ongoing Publishers (Ad Manager)
Publishers (AdSense)
Authorized Buyers (DSPs)
Publishers with questions should reach out via their account manager directly, or via our support channels.

Authorized Buyers who’d like to participate in Topics testing can sign up here to be included.
Google Ads + Display & Video 360 DSP 2022-2023 Help Center Article
IBA Test Results
Integration Guide for SSPs
Advertisers with questions can reach out via their account manager directly, or via this form.
GMO NIKKO DSP/SSP... dev-privacysandbox@koukoku.jp
MicroAd SSP & DSP privacysandbox@microad.co.jp
Blendee SSP & DSP privacysandbox@blendee.com
Nexxen (Unruly/Tremor/Amobee) SSP Feb 1st 2024 - May 15th 2024 coming soon privacysandbox@nexxen.com
Nexxen (Unruly/Tremor/Amobee) DSP Q2-Q3 2024 coming soon privacysandbox@nexxen.com
RTB House DSP privacysandbox@rtbhouse.com
PubMatic SSP Testing in progress privacysandbox@pubmatic.com
Adform DSP March 12 - May 31, 2024 privacysandbox@adform.com
Seedtag SSP January 2024 coming soon privacysandbox@seedtag.com
Index Exchange SSP By January 31, 2024 coming soon privacy-sandbox-support@indexexchange.com
NextRoll DSP 2024-03-25 - 2024-05-20 coming soon privacysandbox@nextroll.com
Triplelift SSP 2024-01-31 prod-privacysandbox@triplelift.com
Yahoo Inc DSP beginning 15 Jan 2024 googleprivacysandbox@yahooinc.com
OpenX SSP 2023-09-01 rich.calkins@openx.com
Magnite SSP January 2024 privacysandbox@magnite.com
Adlook (subsidiary of RTB House) DSP Continuous testing ongoing; long term commitment. privacysandbox@adlook.com
Globo Adtech Continuous testing adtech-delivery@g.globo
adstir SSP 2024 Q1 - privacysandbox@united.jp
Bypass DSP 2024 Q1 - privacysandbox@united.jp
Ogury SSP & DSP Testing ongoing privacy-sandbox@ogury.co

Table - Publishers and Advertisers Interested in Testing or Early Adoption

Companies who may be interested in participating in tests and early adoption opportunities provided by ad tech companies.

Company / Party Role (publisher/sellside, advertiser/buyside, etc.) Additional details about your interest (Optional) How to contact you
Mail Metro Media Publisher programmatic.platforms@assocnews.co.uk
CNN Brasil Publisher alexandre.magno@cnnbrasil.com.br
Media Figaro Publisher tmasereel@media.figaro.fr
Vocento Publisher privacysandbox@vocento.com
Clarin Publisher mfranco@clarin.com
Terra Networks Publisher adtech.terra.br@telefonica.com
Prisma Media Publisher ajocalaz@prismamedia.com
Caracol Television Publisher addigital@caracoltv.com.co
OLX Brasil Publisher adtech@olxbr.com
Globo Publisher adtech-delivery@g.globo
Schibsted Publisher privacysandbox@schibsted.com
A Gazeta Publisher cdutra@redegazeta.com.br
Bullwhip Technologies Analytics SaaS privacysandbox@bullwhip.io