Data monetization is a powerful emerging business model. Beyond simple data sharing, market leaders are connecting organizations, suppliers, and customers through data products augmented with context, insights, and actionability.
By monetizing directly – charging 3rd parties for access to insights – or indirectly – providing data-driven “nudges” that drive business – companies are building new, digital revenue streams and driving growth.
Join us to learn about Google’s data monetization framework, customer success stories, and best practices for building data products with Skander Larbi (@Skander) Google Cloud’s Head of Solutions for Embedded Analytics, and Raúl Avilés Poblador (@Raúl_A_P_), Head of Data Engineering at Plentific.
You’ll also have the opportunity to ask questions and receive answers live.
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Wow, data monetization is really taking off, huh? Looking forward to hearing insights from the pros at Google Cloud. Especially curious about how they frame "indirect" monetization strategies. Seems like a game-changer for businesses looking to leverage their data. Count me in!
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